11⌁
Analytics and Conversion Optimisation for Better Decisions
Analytics is valuable when it changes a decision. I help businesses define meaningful actions, measure key journeys and improve pages through evidence rather than guesswork.
The business outcome
Clearer performance data and a prioritised improvement plan focused on enquiries, sales and user journeys—not dashboards for their own sake.
Problems this solves
When this service becomes a growth priority.
- Tracking is incomplete or unreliable
- Teams report traffic without business context
- Important journeys have unexplained drop-offs
- Landing-page changes are made without evidence
What can be included
A practical, outcome-led scope.
- Measurement and event plan
- Analytics and consent review
- Conversion-path mapping
- Landing-page analysis
- Testing hypotheses and prioritisation
- Plain-language performance reports
The growth lens
Analytics & Conversion Optimisation should improve more than one metric.
Measurement becomes useful when it changes decisions. The focus is on identifying friction, prioritising opportunities and learning what helps more qualified visitors act.
I start by defining the decisions the data needs to support. Tracking remains proportionate, privacy-aware and documented so results can be trusted.
Delivery is led from Islamabad with remote collaboration for businesses across Pakistan, London and the UK, Europe, New York and the USA, Dubai and the UAE, and Sydney and Australia. Location targeting is grounded in genuine market relevance rather than duplicated city pages.
Delivery system
Four clear phases from decision to momentum.
Each phase ends with visible outputs, feedback and a next-step decision—so scope stays controlled and progress stays understandable.
Tracking and journey validation
Opportunity prioritisation
Test, measure and refine
Flexible starting packages
Lean enough to start. Structured enough to grow.
Pakistan and international starting prices are shown separately. Hosting, paid media, premium software, licences, photography, copy volume and third-party costs are quoted separately where required.
01Focused start
Measurement Reset
Clean up goals, events and decision-ready reporting.
Pakistan fromPKR 22,000International from$145
- Measurement and event plan
- Analytics and consent review
- Conversion-path mapping
02Most selected
Conversion Roadmap
Research journeys and prioritise conversion improvements.
Pakistan fromPKR 45,000International from$290
- Measurement and event plan
- Analytics and consent review
- Conversion-path mapping
- Landing-page analysis
- Testing hypotheses and prioritisation
03Expanded scope
Optimisation Cycle
An ongoing cycle of measurement, experiments and refinement.
Pakistan fromPKR 80,000/moInternational from$520/mo
- Measurement and event plan
- Analytics and consent review
- Conversion-path mapping
- Landing-page analysis
- Testing hypotheses and prioritisation
- Plain-language performance reports
These are indicative starting prices for a clearly defined scope, not automatic fixed quotations. Final price, timeline and deliverables are confirmed in a written proposal after discovery.
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What to know before starting.
Which analytics tools do you support?+
The exact stack is confirmed during discovery. Common web analytics and search-console data can be combined into a practical reporting view.
Do you run A/B tests?+
Testing is appropriate when traffic and implementation capacity are sufficient. Otherwise, research and staged improvements may provide a better starting point.
Can analytics guarantee more conversions?+
No. It reduces uncertainty and helps prioritise improvements, but results depend on the offer, audience, traffic quality and execution.
Business growth, designed together
Need analytics & conversion optimisation support?
Tell me what is working, what is not, and what the business needs to achieve next.