03Artisan E-commercePakistan & UK
The Vintage Artisans
An e-commerce destination for handcrafted Multani blue pottery and camel-skin lamps, bringing heritage craft into modern homes.
Audience and decision context
Designed around the people the business needs to move.
Design-conscious buyers in Pakistan and the UK looking for authentic artisan homeware with a visible cultural story.
The digital experience must help those visitors recognise relevance, understand the offer, find credible evidence and reach the next action without unnecessary friction.
Project context
The challenge
Translate artisan heritage into an accessible catalogue that works across Pakistan and the UK.
My contribution
Role and scope
Website design and development plus ongoing social media management.
Growth direction
The approach
Lead with craft and provenance, structure categories around shopping intent, and make product discovery work naturally on mobile.
Strategic highlights
Open The Vintage Artisans ↗What the project needed to connect.
Mobile-first collection discovery
Product/category search foundations
Social content supporting artisan narratives
Connected services
One project, multiple disciplines working toward growth.
Farhan leads the digital direction and coordinates the relevant remote specialists for the approved scope.
E-commerce DevelopmentOrganic ContentSocial Media Management
Artisan E-commerceThe Vintage Artisans
An e-commerce destination for handcrafted Multani blue pottery and camel-skin lamps, bringing heritage craft into modern homes.
Explore live project ↗Conceptual portfolio frame representing the project’s sector and positioning. Visit the linked live website for the current public experience.
Business growth, designed together
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