04Custom-product E-commerceUnited Kingdom
SigNeon360
A UK e-commerce experience for ready-made and personalised LED neon signs, including category browsing and a custom-design journey.
Audience and decision context
Designed around the people the business needs to move.
UK buyers comparing ready-made neon signs and customers who need a simple route to request a personalised design.
The digital experience must help those visitors recognise relevance, understand the offer, find credible evidence and reach the next action without unnecessary friction.
Project context
The challenge
Balance a large visual catalogue with the flexible requirements of personalised neon products.
My contribution
Role and scope
Website design and development plus ongoing social media management.
Growth direction
The approach
Create clear collection paths, foreground customisation, and reinforce purchase confidence with service, delivery and support information.
Strategic highlights
Open SigNeon360 ↗What the project needed to connect.
Custom-design enquiry journey
Trust, delivery and support information
Social-ready creative direction
Connected services
One project, multiple disciplines working toward growth.
Farhan leads the digital direction and coordinates the relevant remote specialists for the approved scope.
E-commerce DevelopmentGraphic DesignSocial Media Management
Custom-product E-commerceSigNeon360
A UK e-commerce experience for ready-made and personalised LED neon signs, including category browsing and a custom-design journey.
Explore live project ↗Conceptual portfolio frame representing the project’s sector and positioning. Visit the linked live website for the current public experience.
Business growth, designed together
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